THE PORTFOLIO
THE WORK.
A collection of creative concepts, content, and experiences brought to life. Different projects, one common thread: the final 10% has been Spruced.
01 / BEAUTY — SOCIAL ART DIRECTION
LAURA MERCIER
Social-first creative direction, campaign concepting, and content capture across beauty storytelling, product moments, and brand experiences.
SOCIAL-FIRST ART-DIRECTION + CAPTURE / Laura Mercier x Vanity Fair Event in LA
SOCIAL-FIRST ART-DIRECTION + CAPTURE / Always-on Social Content
SOCIAL-FIRST ART-DIRECTION / LM Holiday 2026
02 / FASHION & BEAUTY — SOCIAL CONTENT
VICTORIA'S SECRET
Social-first storytelling, live event capture, and digital content creation across global campaigns, fashion shows, and brand moments.
SOCIAL-FIRST ART-DIRECTION + CAPTURE / VS Beauty Artistry for Bombshell Fragrance Collection
SOCIAL-FIRST ART- DIRECTION + CAPTURE / PR Influencer Event for Signature Bra launch
SOCIAL-FIRST ART- DIRECTION + CAPTURE / PR Influencer Event for Bombshell Bouquet fragrance launch
SOCIAL CONCEPTING + ON-SET CAPTURE / VS Holiday 2026
SOCIAL-FIRST ART- DIRECTION / VS Mother’s Day 2026
03 / BEAUTY — SOCIAL ART DIRECTION
BAREMINERALS
Social-first art direction and visual storytelling, bringing a fresh lifestyle perspective to the brand's digital presence through thoughtful content curation, seasonal storytelling, and a cohesive social aesthetic.
SOCIAL-FIRST ART-DIRECTION + CAPTURE / Always-on social content
SOCIAL-FIRST ART-DIRECTION / bM Holiday 2026
04 / BEAUTY — LIVE EVENT CAPTURE
MAYBELLINE
Real-time, social-first content capture for Maybelline's Get Grippy activation at Diplo's Run Club. Translating the energy of the event into dynamic, trend-forward video storytelling designed for social.
Activation produced by Events by 210
05 / PERSONAL PROJECT — SOIRÉE
DESTINATION WEDDING
End-to-end creative direction and design for an intimate destination wedding in Mexico. From visual identity and thoughtful details to the overall guest experience, bringing a cohesive creative vision to life.
